Bidding for the Olympics - The new marketing gig

0

Borrowed from the Washington Post for good effect

zyaada notes: The Chicago, Rio and Tokyo competition ('16 Olympics bid) is to be a secret ballot of 106 members of the IOC on October 2nd at Copenhagen

In the wake of a bribery scandal that caused the IOC to revamp its selection process 10 years ago, IOC members are no longer allowed to visit the bidding cities. Each instead receives a dense technical report on all of the bids, which seems decidedly overshadowed by the big-picture geopolitical issues in play when the election takes place, and what occurs in hotel ballrooms and on red carpets in the days leading up to the vote.

Added Mallon: "The IOC sees itself in a more hallowed position than U.S. people do. . . . The IOC thinks heads of state should come and, if not beg, at least plead their case that their city should host the Olympic Games. If heads of state don't do that now, I think the IOC is a little bit offended.""If it's anything like U.S. Congress, they're not going to read it anyway," Olympic historian Bill Mallon said. "If that's the case, it really is very much, 'Hey, the prime minister of Japan came; obviously they really want the Games, and the U.S. sent [Obama senior adviser] Valerie Jarrett -- who the hell is that?' It matters a lot" that President Obama decided to attend.

Before the Obama announcement, Chicago had said Jarrett, first lady Michelle Obama and Oprah Winfrey would campaign in Copenhagen with other dignitaries; Rio is sending soccer legend Pele, Olympic swimmer Cesar Cielo and President Luiz In?cio Lula da Silva. Tokyo has a prince, a princess and a prime minister. Madrid will roll out King Juan Carlos and Queen Sofia.

Does it really matter? London upset the heavily favored Paris for the 2012 Summer Games after then-Prime Minister Tony Blair and his wife, Cherie, showed up in Singapore, chatting up IOC members for hours.

"I'm convinced London would not have won if Tony and Cherie Blair had not gone out to Singapore," Pound said.

Borrowed from the Washington Post for good effect

Posted via email from The Marketing Post

Continue..

Filed Under:

Is NFL the most twitterised brand?

0

A lot of NFL gets on Twitter too. Apart from the fact that NFL Network has exclusive high quality coverage online with 100% video support and lots of fantasy games for the fans, most NFL players incl Chris Johnson are alive and 'speakalot' on Twitter. Featured here is how one of the better known teams of the NFL, the New England Patriots have made a distinctive interactive app for Facebook..going into grapping the attention and mindshare of a 100 million odd users..it's great to see something as entrenched as the NFL going out to bat with the invisible continent and get more touchdowns,! Fire away. (mixed metaphors!, maybe just the Dallas Cowboys losing their hold on the game after not making the playoffs)

Also, Superbowl, F1 and even IPL take a lot of Twitter space during the 'active season' window of a few hours alongwith NBA, Baseball and NASCAR showing the affinity of the new social media with sports and retail brands ('pizza') Below is the news snippet of interest: New England Patriots Choose Facebook as Primary Social Media Hub You know how bands often tend to put more importance on their MySpace page than on their dot com website? Well, the New England Patriots are now doing something similar on Facebook. They’ve partnered with Buddy Media to create a new section of their Facebook page, dubbed the “Fan Zone“, where fans can check out a calendar of Patriots-related events, play a Fantasy Forecast game, test their Patriots knowledge in the Patriots Trivia Challenge, send virtual Patriots gifts to their friends and more. What’s interesting about this new initiative is the fact that none of this is available on the official Patriots website. True, some parts of the Facebook Fan Zone still link to that website, but for the most part, fans would do better to visit the Facebook page than the official, dot com page. As the importance of social media increases, I reckon that more and more big brands will put emphasis on their presence on social media platforms such as Facebook and Twitter instead on their official websites. Patriots’ Director of Interactive Media Fred Kirsch explains the move: “We really weren’t anywhere [before] as it relates to social media. We had to get into the game, and to have that kind of audience we have on Facebook, you can’t get that kind of immediate impact on [Patriots.com].” For more on this topic, check out this article: Is Social Media Making Corporate Websites Irrelevant? Tags: facebook, New England Patriots, social media via New England Patriots Choose Facebook as Primary Social Media Hub. via Is NFL the most twitterised brand?

Posted via email from The Marketing Post

Continue..

Filed Under:

Advertise