Facebook vs. Twitter series 15/800 - After spurning Twitter, FB gets Friendfeed

Tuesday, August 11, 2009

Facebook finally made use of the choice of social competition in the internet economy today when they 'closed' the Friendfeed acquisition deal. After the recent spree of feature launches that made it more and more twitter, facebook cemented its early lead with the talented Friendfeed, which allows it to make conversations a staple and also be more social. Among its obvious synergies otherwise, Friendfeed is aesthetically traditional and fun at the same time while remaining business friendly in terms of logistical support for feeding these conversations ( as also noted earlier in F vs T series 14/800 )

Twitter in the meantime has spruced up its looks and while the old SEO types haggle a little about its value and dump hacker tricks on Facebook and Twitter, Twitter has managed to keep a high growth in user additions till July climbing to 14th in search engine rankings with almost 15% of Facebook's page views. The jury might let Facebook a grand ovation at this stage for managing to snag Friendfeed but the flexibility of Twitter may still help it overcome its flood of revolutionaries and internet junk to get up and ahead in the race with some good business brands adopting and staying alive in Twitter. 

On the other hand, Facebook today can definitely vouch that it has the social infrastructure and the fun and games which keep people busy on Facebook may still turn out to be of some lasting value with a $200 million+ revenue year about to close in the next 3 months. Facebook's task of morphing is even tougher as it has to merge the good of friendfeed into it without getting into the internecine arguments it is getting used to with its users.

Posted via web from The Marketing Post

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