The IPL in its third edition has still got probably a dozen central sponsorship spots that can make you stand out and be value for your marketing budget. While Karbonn Mobiles added themselves to the pool and IPL doubled the money in its Central sponsorship pool this year there are many possibilities for budding marketing budgets, if only they appreciate the sport and the emotion...

 

A great example i the season 2 Citibank add on titled the Citi U-23 Success of the League, that takes away a lot of the gunpowder for the Orange Cap and the Purple Cap awards for the best bat and bowl performances. Rohit Sharma managed the prize last year awarded by darling Ravi Shastri and the omnipresent Sunil Gavaskar with MAK Pataudi the third member of the 'jury'. 

 

from oneindia.in last may..

An IPL committee comprising of former Indian captains Sunil Gavaskar, Ravi Shastri and Mansur Ali Khan Pataudi adjudicated the contested. The commitee reached unanimous decision that Sharma has been the best cricketer in the Under-23 category in the IPL.

The award carries a purse of Rs 1 million and a citation. Rohit scored 333 runs at an average of 27.75, at a strike rate of 119. He has also taken 11 wickets at an average of 11.45.

Similarly, the KPL for the namma local Bengalore sold for Rs 8 crores for the 8 teams and a similar amount in sponsorship. and it does deiver TRPs as long as it is Cricket!

Posted via web from The Marketing Post