Our new web from India has spawned some good marketing material but apart from you tube clones one can only depend on the furious few for good news, Campaign India being the suave and updated content portal again pioneers without money in the belt much like us but significantly well funded to boot up the best A&M stories of two decades back, Storyboard and Logo (Bloomberg UTV). well is there another?

TNT similarily works with a single minded well purposed Turner Classics library, Zee supporting MGM studios with an exclusive Library sale, both delivering Classics by the score for an all day movie fest whenever you have the blues. TNT manages its penetration of the 2% English speaking GEC audiences coming out as premium and focussed while Zee Studios fights the windmills between the HBO times, the new look Warner Bros and the sometimes surprisingly lucid Star Movies. NDTV Lumiere and UTV's World Movies channels churn movies without any real audience burn. Imagine of course is under new management with Turner General Entertainment getting the trade and posting a certain newbie Saurabh Tewari in charge. 

While the Cs of Coke and Cannon with some VW and a lot of shoes dominate the media landscape with all too frequent churn after 90 days of the same campaign, Turner's classics do provide us with a significant hope for loyalty and stickiness and any audience of that bouquet is definitely likely to count as the most influential in the media landscape esp with increasing interactivity coming to TV. GECs have defnitely providded much of the leadership but real leaders do continue to be a part of that small set of channels which includes Bloomberg UTV but is preominantly centered around business news, Colors and HBO. 

whether the TNT crowd can become one with that same rareified cloud and offer GRPs is never a question in this case..but then monetization models are also a serious challenge for such super premium content which brooks no advertising or which can singlehandedly still significantly reduce TV's influence (hopefully) if taken off

Posted via web from The Marketing Post