Much as the advertising fraternity would like to call it a wee, a month or more, the lure of Cannes and the Red Lions does not much exceed that of the I AM She Miss Universe Contest or the Femina Miss India pageant and is much rather carried only a night.

Blogs of course from advertising champs and other marketing / content providers have started carrying Cannes, but the Red Lions seem much like parroting the industry's associations for industry's sake, failing to carry its thought leadership or its 'magic' falling short of the Oscars and the charm of the French Riviera and any MTV awards that get more visibility and more mileage for the employers, brands and the advertisers. Local awards in Goa did fine by me.

This of course applies as invites to the event are rare and my trip to Cannes would be just another stroll and Bhajji on the beach without the red carpet invites. Other CMOs of course must have been luckier, but i do not see that much in the prestgious event's reporting this year. Of course Aishwarya Rai and other brand ambassadors do get a look see during the movie nites but that ain't much as they say it. 

Posted via web from The Marketing Post