Of course, we are one too. 

A thank you note to all those who stayed through thick and thin since we launched the Advantage zyaada bouquet, with ADVANTAGES.US, TWITTERONE.COM (Advantage social), ADVANTAGES.US/BRANDS (Advantage Brands) and INDIA streams at INDIA.ADVANTAGES.US and HOTSHOTS.ADVANTAGES.US Some of the emerging brands globally in the mean time have done so by mere digital presence and helped us build social brands and we are talking about Facebook and Twitter breaking the cocoon, Postrank and Posterous becoming almost mandatory on the social web and even WORDPRESS as a brand flowering into prominence. Though semantics and brand scores may differ, we are really glad me made this journey together ( duh, cliche?) And we had a Power 150 ranking mechanism too to help make it. But then, in this global hullabulloo what we wanted to speak to were the new Indian brands of the decade, and you'll see why when we mention them.

The Low Cost Carrier- Spicejet

When a prime media marketing led campaign can successfully deliver to the right audience and the Low Cost Carrier can still keep costs down for three years (It's first marketing campaign started in 2008) then the $300million valuation for the airline is a true blue feather in the cap for one of its latest competitors to superbrands Jet and Kingfisher in the sector. The ad is quite punchy too, and i feel pretty well targeted.

The Indian made mobiles - Spice Mobile

Indian mobile manufacturers sold more than a 12 million handsets in 2009 a sizable part of the frequently changed 100 million handsets sold in the country, and while that itself was a shocker, the growing market has taken well to the choice made available. Karbonn and Maxx Mobile are sponsoring IPL which is still on, Micromax is sponsoring more cricket with Twinkle and Akshay's advertising and Spice has roped in Sonam Kapoor as brand ambassador in the new grassroots campaign spending $30 million on the phones Modi's Spice recentl;y got rich out of its take from the sale of services markets ( and licences) in Punjab and Karnataka and has online, print, TV and outdoor media pieces

The SMS Gupshup.com kind of thing

The brand to watch out for, in the highly commoditised digital segment is the innovatively designed SMSgupshup.com which lets you create online broadcast groups by SMS delivering local broadcast messages and targeted advertising in a unique way. They have 150 advertisers enroled on the platform and its 30 million members would be quite aware of the service brand itself. Successful campaigns like ebay, turner entertainment and UTI mutual fund have used the channel, according to intomobile.com. The lifestyle brands that matte are all on Gupshup communities with Pepsi(60k members), Dell, Tata Jagruti(25k members) and ING Financial

The fifth element - New cellphone services companies -Uninor

Though all the new service providers that are near to completing their first year, including MTS and Videocon have launched services in some circles, Uninor's $3bn capex in 8 circles seems well poised with an effort to roll out in from key centers carrying an urban tinge to the rarer circles along with a sense of being new withe the Swedish owner Telenor's logo

Aircel is ofcourse already a veritable brand with its pan india presence and simpler pricing when it came in 3 years back. They also have great brand ambassadors in Chennai Superkings and Dhoni's face continues to work the magic for them

Posted via email from The Marketing Post