The first one is about Positive Control, showing us that we have more to spend on the digital mnedia, spending just 5% against 14% worldwide which itself is less than half the money it deserves at a final stable state ( and Accenture Insights and Mckinsey knowledge Institute do agree as well, if it matters ) of 30% of global consumer spend on advertising. For the Worlds Top 10 FMCG and Non Durable Consumer Goods brands that would probably translate into $300 million digital spend for a $1 bn year ( J&J, Nestle, P&G, Coke)  Out of this $300 million probbably $100 million for the India leg, once hey have all agreed to divvy up the net by geography for the related brand spend. Thgat is $100 million for digital medium alone another $120 million for big brother China, when now P&G';s mega hygiene factors launch itself was a total of $500 million over 12 months in India today.

Marketing spends in  India will undoubtedly grow as one of the last refuge of brands after the dull showing in US domestic markets consumption related ad spending and a total white labelling of Europe. Thence, the second question of the step motherly treatment meted to world sport like Soccer in India and presumably in the US too, but then we at hotshots are ekkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk

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