Master Card polled 10920 people across the Asia pacific, in 24 emerging markets and all hands showed up in favor of saving more and decreasing consumer spending going forward. While Philippines, Australia and Thailand lead in ayes for saving at 74%, 52% and 52% India still has only 24% in favor of lesser discretionary spending while 96% of us Indians are anxious for the uncertain economic conditions.

Indonesia and Philippines showed extreme gender variations on the question too, with Indonesian women vying with Filipino men for saving more for the home and hearth. If one goes by the Master Card spenders, Indians should only be subjected to more informed adverising about electronic goods, shopping on digital stuff being a continuing drain on the purse here. Australians by contrast mostly want to save for traveling abroad.  Also, though the Warc push of the article did not say, we think likely that the age pyramid where 56% Asian youth want to save vs 20% senior citizens is likely inverted in India where more youth have their wallet out to spend on big ticket items than the rest

Posted via email from The Marketing Post