'Ubuntu' much like its bigger cousin Vuvuzela, is an African import from the recently concluded Soccer fest. And before we get on to discussing the deeper meanings of life (and soccer), kudos to DNA India for some great world cup content, esp as TOI decided to act tired and reported the important midnight games a day late. Crest keeps pulling some stellar super premium research content on Saturdays though.

The ubuntu or the 'aspirational' interconnect has been with our younger siblings or Gen Y since Madagascar in 2006/7 but Disney could not have half achieved what the Soccer Cup did, overtaking the tools and the platforms from network TV to Radio and the 'social' Facebook and Twitter. 

But before Ubuntu becomes an obscure Linux world again, we must all keep the dream alive, not just for Rio in 2014, but here and now in Delhi for the CWG fest. Dhoni has a great kick off as the highest paid Sports icon, for a three year contract $5million more than the master blaster, apparently on Safari.  There are local manifestations of Ubuntu as well, with a lot of Africa making it as themes after the cup, giving Slumdog advertisers a new 'field of vision'. 

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