We already know Advertising forms bulk of Indian M&E revenues. In fact for TV it is 3 out of 4 revenue dollars that come from sponsorship and advertising. Indian M&E is INR 600 billion ( latest PWC report) and of course Cnema and TV are the major bearers of revenue till the social web converts its minutes into Dollars too.

The Indian Shampoo advertisers are about to g for another jugular to remind us of the tenuous connection with L'oreal roping in the Bachchan Bahu and Miss World Ashwarya Rai and P&G roping in belles by the dime, with all the slow mo specialists in light hearted Salman and abhay Deol  'sequels' ( seemingly originals but quiet elemenatrily lots of the same things :( ) Katrina, Neha Dhupia and Shilpa Shetty joining Dove for the up and coming campaign. Wonder, like sportsmen, bollywood belles will also get to testimonials for banks, with DeutscheBank and Stanchart making their intentions known in retail and HSBC busy as the World's local bank. The feminine allure or even the attractiveness allure is quite a tab for everyone's get rich dreams as the inflation brakes may finally be scrubbed off your ankles too.

Cadbury's payday has come and gone for a good 2010 there was no Canon in canon's campaign and Coke was forgotten in the Modi aftermath. But it is high time we got rid of the shampoo and the DTH from our eyes and got to some good new advertising, with India and Facebook competing for the same global dollar :)

Posted via email from The Marketing Post