The Media and Entertainment Chapstick | Advantage zyaada
Saturday, October 16, 2010
Though the Indian Markets had a terrible tuesday and a Wednesday failed to hold Thursday or Friday, audiences especially from SEC A and SEC B that matter were glued to their sets all week. Arguable this post could have been part of our package on marketing and advertising in India at HOTSHOTS.ADVANTAGES.US but I think we gave the financial analysis a chance to put that roadmap out front that shows where the retail lifestyle juggernaut from india is headed as the cookie factories literally open up that rural ad relevantly hyper-growth market in the country.
As backgrounds, Most international media has not noticed that car sales have been declining in Continental Europe for more than a year and almost going off a cliff even in September while the US Auto market has recovered strongly. But the linkages to emerging markets are still restricted to portfolio inflows and nothing much has happened in terms of concretising growth plans banking on India and China even as advertising budgets in the area and on Facebook and Twitter have grown three-fold. The quantitative inputs in the US later this year will however ensure liquidity and a mandatory inflation rate in both US and Europe markets once the Euro stops climbing.
Closer home, and to the subject of this review is the veritable explosion much per expectations in India in the Auto markets where sales have nearly doubled year on year, mobiles where 1 in 2 Indians are connected by mobile and villages in China and Kenya are quadrupling number of connections year on year. in this scenario it is an almost believable and certainly true that three of the top rated bollywood stars grossing between $10million to $40million per movie, namely Akshay Kumar, Salman Khan and Amitabh Bachchan are now on the small screen at the same time grossing TRPs of over 5, hitherto restricted to Cricket extravaganzas like IPL and despite the winning ways from India in the CWG and in he Cricket series vs Australia. The Big Boss show on the weekend grossed a TRP of 6 showing in 12 million Indian households and more while the Big Bachchan starrer Who wants to be a millionaire repeated an iconic 5.3 for more than 10 million homes in Kaun Banega Crorepati's 4th edition.
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