The only business TV you had was CNBC TV18 for a ten long years, then there was "PROFIT". Bloomberg chose to launch its information rich slice in 2008 ( the magical year for information oversight!) even when Thomson Reuters stayed online ( the insider has really got  the global investment banking markets content exclusively for you) Then the babes of boribundur, the ETNOW.TV was born to support Bennett Coleman's fight to keep Indian home turf with its million strong daily readership of the ET giving it the go ahead for the TV network to show us the way.

ET content of course syndicated with Reuters, finds the nooks and crannies every time to get to a rich deep slice and with the NOW boutique choosing apparently off the shelf or easy peasy technology ( dont ask me that, I can just see it is pretty much untechnology) For the nay sayers like me, check today's pieces on Fraud and cyber crime - no one else has even bothered to tell us the facts white reports have known for a decade, then relying on any other sources for info on indian backwaters and mid cap "multi-baggers" is also "unlikely to pay". 

However, this note is to find its karma only if ET realises a better team to hold up its glory. While Ashoo has conveniently been lost to Bloomberg which can absorb more of this upstart, the script writing and the die hard, trying to be fun, anchor dharma subscribers, i.e. the posse of untrained journalists getting a speak even in their role as anchors on the channel are falling into a rut with officious, much on the brink witticisms that certainly won't help up coming business leaders in a hangover suite, much less die hard indian middle class subscribers of free forever information that seem to be the rest of this next generation

In short abnd without any insult intended or delivered, i was just saying that you guys could really cut the edges from your speech when you go live , Delivering shockers does not seem will be good business to me if you forget to be suave and sophisticated and that comes from not speaking like a Van Damme movie bit player. 

Posted via email from The Marketing Post