DTH, HD, 3D and a TRP rating of almost 12, meaning 150 million viewers for this game alone or 25 million households in the Cricket World Cup semi finals between India and Pakistan. It does put it out there and finally ESPN had a paying proposition in Asia after a good 20 years.. But importantly, 150k people watched it on HD without advertising and that holds for the finals on Saturday as well. The Max team may not get the same done for the IPL extravaganza starting next week, though. The 25 million households is a record for more than 80% better than entertainment programs like KBC, the Who wants...franchise show and even the IPL1 and 3 semi finals and the hot rod games in the 56 day fest. The Cricket world cup has earlier set the record for getting 160 million viewers for the event this time. Of course NFL and Premier League fans would probably still like to question the impact with their own 200 million spins but this is just counting the domestic audience and we are certainly there, in the front seat for the game

Assuming an other 60-80 million viwers across the cricketing world we seem to have a new World Champion!

Posted via email from The Marketing Post