The Cannes extravaganza is truly underway and for the second year it will have live blogging from the 170 strong Indian delegation and as per the ET reports, we have around 20 nominations from Radio and Brand Activations/ Promos in the growing categories to the 'usual' Lions contenders from BBDO Mudra, Gray and Contract. Also US and Brazil competes with 2000+ delegation sand the crowd at the Riviera would be spread around 57 seminars and 20 workshops starting today. Terry Savage has definitely beaten the ennui that hit the show since 2008 and the budy revelry will hopefully continue to provide motivation to advertising afficionados in 13 categories. Making a fresh launch this year is the category of Creative effectiveness, mixing and matching your creative output with a dose of accountability presumably in financial and marketing ROI parameters..With non durable brand spending down in the US and the developed world as also Consumer India, china has got more than its share of advertising this year and has sent a 250+ delegation to the shpow for some first awards at a 57 year old tradition

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