Here's another industry sregment CMO that has never seen advertising and marketing seminars by the "nature of the industry" Usually we put the quotes around "industry" itself for that place called loosely IT sevices * Product Engineeri (from the CMO tweets) or Outsourcing, Onesourcing and Offshoring

But surely innovation and pioneering spirit has to be appreciated, wherever it lights up your heart..

 

Almost two years ago, MindTree “kicked the tires” on a brand re-launch initiative. For a variety of reasons, it did not make past a discovery (exploratory) stage. However, we decided to hit the reset button and try again.

What will be different this time?

For starters, everyone is behind it, right from our CEO Krishnakumar Natarajan to our board members. Just as important, we are not going to put limitations on our partner. Everything will be on the table such as what’s in scope this time around. This is both exhilarating and frightening at the same time.

I plan to use this blog as a vehicle for you to journey with us and hope to get some advice along the way. From partner selection (which will happen in the weeks to follow) to the start of the project, I will share whatever I can without jeopardizing the success of this very strategic initiative.

Recently, research network and advisor Horses for Sources (“HfS”) wrote in a blog posting “We’d love to see someone, anyone, in this industry be bold with their brand.” I think there’s a real opportunity for a services company to claim a brand positioning that is both desirable and unique.

Why not us?

 

Dear Jo,

 

That is really good news from a place which is still tentative about being an industry. 

Pioneers can be different in each generation and for a youngster like MindTree that new generation can be spawned every year. The brand afficionados can really learn if MindTree can rediscover its journey

 

Posted via email from The Marketing Post