The Samsonite Campaign by JWT Shanghai won the GrandPrix in the Press Lions, with P&G USA winning Gold Lions alongwith Perfetti India for their Fusion Ecoglide razors

The contingent from Brazil and others from Latam like Chile and Argentina had a very happy break ahead of the weekend with 52 citations in Silver and Bronze Press Lions for Brazil, including Fiat, Kia , Volkswagen and other auto campaigns all winning metals. Gold Lions also had 5 citations for Lady Gaga, Madonna and other Billboard Press ads for Brazil

Cyber and Design Lions were also announced before the finale on Sunday when more metals are due. The Cosmopolitan of Las Vegas and Digital Kitchen of Chicago walked away with the Design Grand Prix while P&G shared Grnand Prix honors for its Old Spice (body Wash)  Response Campaign in the USA

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