Or as old hand Harsh Bijoor is quoted in today's warhorse ET edition - Loudspeaker Nation. ( Pardon the rushing gushing metaphors, I have just decided to give in to the crowd for a week or so ) 

As media readership surveys go, however, ET is a goner, so is Times of India..the Mints and Bloomberg UTV guys are doing a real good ramp up and after the marathi debacle, th eTOI language debacle is also a certainity. Hindi Dainik Bhaskar is also pulling up past NBT..

After the postscript: This post per se just agrees that India is a very loud place, not just in busy street markets but everywhere incl outside hospitals and schools. And we remain the most spiritual with old style loudspeakers replaced by other products now that rock the latest hindi blockbusters dhinchak! Ready's songs itself are a case in point, leave alone ET's scoop on Godrej Fridges with FM radio and LCD sets from Onida and Samsung with 1000W PMPO Audio output. 

If our conversations alone rise to 60 dB in equilibrium, the music on the radio has to be louder..But in all that lies another secret of our lifestyle deliverance in motion throughout urban india. newer suburbs are as costly or costlier than big city corners for the seclusion and the implied exclusivity. A local grocer, a cafe and a pizza delivery team is all  required to bring a neighborhood into big business and exclusive condos dot the urban india landscape for the same, getting congested all too often too early but hen today's road planning in urban conglomerations is much better. Also in loudspeaker Nation itself we must laud the work of HDIL and other affordable housing proponents working near MIAL and probably soon in other cities as their work will also go a long way to using the vistas outside a city to dispel this need to be loud and shake it..

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