Currently running a co branded campaign with Farhan Akhtar's Zindagi na milegi Dobara, the ING groups life insurance subsidiary has a niche positioning in the South. It is exchanging Indian partners for a start with Exide and Enam as Piramal Healthcare gets a leg in to Financial Services ING Life targeted a $1 bln turnover as late as 2006 for 2010 but the latest quarter's gross t/o isprobably around Rs  1500 crores. Selling over 80% in traditional life, the ING Life company is known for its high bonuses over the last 5 years (8.23%) It is seemingly in theTop3 in death claim servicing. SBI Life has a Premium income of $3 bln, Tata AIG $1 bln at 3980 Crores and Future Generali also 660 crores in th eyear ended March 2011

Reliance Life is also looking for a bancassurance partner to which it will divest its equity from the promoter group,. Mukesh Ambani has purchase Bharti's stake in the AXA life Insurance JV

India's Private Sector insurance in 2011 is worth INR 60,000 crores or $15 bln and total Life insurance market including term, long products and variable life is a $50 bln with a $35 bln share for LIC  

Global partners could prove to be fickle as recent European stress tests itself showed a Capital Gap of $35 bln in banks and most governments continue to enforce competition laws asking banks to exit international businesses

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