After Devyani International's much publicised plans for an IPO started with an infusion of PE cash from ICICI Venture even as Yum brands finalises its $1 bln investment plans to grow into Tier II towns, Varun Beverages that bottles and markets Pepsi and its sister brands incl Aquafina worth Rs 800 crs thru subsidiary RJ Corp bagged a block of cash from Standard Chartered PE

Devyani International also runs Costa coffee and Disney artist franchises in the country. RJ Corp has a JV with InBev's Anheuser Bosch for Budweiser and Beck's and another with Castle Icecream. These being Pioneers and Nirulas to follow will certainly keep financial markets busy as even basic infrstructure has been lacking in the country in retail . After food franchises the other move needed to make India's Retail Lifestyle consumption up tick happen is multi brand retail FDI 

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