State Bank of India has nearly 22,000 ATMS and another 5,000 from its associates, ICICI Bank has 7000 ATMS of its own. foreign banks are in fact recognised in many parts of the country by their ATM locations, as the logo and slogan heavy ATM kiosk, though treated by a utility as many creates and builds the bank brand and shows it for reach than the bank.

However, as ATM operations can be more easily run by a third party with the omnipresent Brink's Aryas money truck delivering cash to each machine, bankers have been rooting for a white label ATM operation like the Tower companies in Telecom, with their own revenues and necessitating elimination of free ATM transactions as once the model has been approved, charging fees and paying for the location become mandatory for the consumer and cheaper for the bank

Apart from communalisation of costs to all banks for location , it will also mean that operators charge lesse r fee on a larger base and thus a committee of the MOF has been recommending the deed as public Sector ATMs including those of larger Indian private banks ICICI, Axis and HDFC total nearly 100,000 and probably these few do not want to be caught spending on the brand anymore.

Posted via email from The Marketing Post