Innovation aspirants and early adopters ICICI Bank finally roll out an ambitious project with a Facebook app that allows banking access to customers from the soon to be launched Business page on Facebook. The Your bank account app may not require one to like the fan page to access the bank details.

An FB app could be efficient and less time consuming for the evr multiplying legions of mobile banking users in the country and the fan page likely become a fount to diuscover what all can go wrong with your ICICI Banka ccount. I can think of a few thousands more waiting for the ICICI Direct fan page for addressing their issues with the bankk brokerage

India's unbaned 82% could eventually accept the platform ahead of other physical and mobile banking options as apart from the social spread , the Facebook platforma also provides a technical architecture that allows for fast transactions on mobile, IPad, PC or even kiosk. Current kiosk operations in the branches at ICICI Banka re notoriously slow and unfriendly, though they use their web implementation as is

Customer Service is the ultimate winner but India's demographic dividend needs to be reached by effective banking means and this could be a lightweight means to do so unless the security flaws with Facebook are insurmountable

 

 

Posted via email from The India Investment Post