Even though Ramesh Sobti's Indusind bank may be a bit early with its new market positioning on the Direct connect platform, its ad campaign "Kabaddi ki kya zaroorat hai" is likely to impress a few prospective customers and even industry thought leaders with a direct call to your Relationship Banker replacing all the mobile, internet and telecalling customer service modes that are so flailing around in terms of delivering any value to the banks' service blueprints.

Posted via email from The India Investment Post