To continue from where the last post left off, there are also other umpteens of lifestyle businesses still served as Sunday musings in the surfeit of weekend papers that can be commercialised from personalised recommendation engines to hair salons for ex bankers. Some like such tied to news content portals kind of businesses are likely to have more making the world record attempt to make people pay without a cent of success.

Others, like that Akash project will be supported by Public procurement and the others become niche blogs without an out n the commercial world. Regardless of the money you pump in, unless youa re a Top 500 company who are not interested in pouring capital into eCommerce projects, the Internet penetration itself is just about the only viable business for mareters and content providers themselves including P&G s and the Times of Indias. 

It is important however, to cotton on to that designer lifestyle project in time before someone esle does because select entrepreneurs will be able to build that eco system with premium lifestyle and Target like discount lifestyle options in a vibrant digital economy, the only sectors that interest paying WWW customers.

Posted via email from The India Investment Post