It's great to be part of a still growing global phenomenon of advertising as despite the intensive, content rich, almost industrial nature of WWWW marketing, brands are unable to bring about their investments in terms of people and resources and still relying on viral cop outs and brand pages on 
Facebook to do their work for them.

The Media/Advertising industry is obviously the biggest winner of the digital sweepstakes, but not like the trying newspaper companies would let you have, not a myriad web of klosing jobs and Superbowl you tube properties for content that will be increasingly accessed by sahres and emails, despite the copyrights and the paywalls. The internet cognoscenti definitely want pampering and are ready to pay for or socially invest in creating a magic for themselves online, but their paying in cents for advertising or getting frustrated by myriad cookies and the viral videos are not the anser, nor are just facebook status updates or threads tying them to an offline advertising campaign.

It is probably time to move them to a Virtual experience everytime they visit your social web and as a paying proposition alone, except for the sometimes necessary test drive restricted to highly recommended customers, where the debate comes back to  SOPA, PIPA and a free Internet. 

However Internet is a medium and media companies shall own the paying propositions for brands and customers

Posted via email from The India Investment Post