UB SALE to Heineken, and other voyages of the Indian spirit
Wednesday, March 28, 2012
Wow O la la la leeeey o! My Kingfisher beer is safe thanks to Heineken getting to buy a13% stake in UB from Vijay Mallya's 24% stake. The other 13% or more stake in the spirits major lies with UB holdings.
And of course lot of leis from the Hawaii layover ( just la la !)being added to my map but then Heineken had been trying for 5 years now or am I a little tipsy! There is no aloha here in India, desh even in New York or anywhere else except Hawaii! Maybe Vijay Mallya and Lalit Modi can set up a new League there and let it be! Mallya's KFA is unlikely to survive with anluy 20 planes and now half the operations shut down.
Similarily, another indian experiment lying low, on a series of bad puns, is Tata Motors with Landrover sales obviating sales figures of any Jaguar models or cars back home even though the new Nano is selling nearly 6000 units a month and has a 800cc version in the works
The "sell out" (OUCH!) gives majority control to Heineken and access to 66% of india's beers and probably more share of its Whiskies and other white & colored liquors capacity
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