The Reliance Industries thrust | Advantage 'zyaada'
Tuesday, June 22, 2010
I am a great admirer of the ADAG companies, choosing to fight for corporate governance at a difficult time and making good headway in Telecom, Power and Finance markets in India using the Reliance brand and giving it real shape.
Mukesh's Reliance in the mean time has grown its interests in Petrochemicals bidding and successfully running E&P across 50+ oil and gas blocks and adding more in the upcoming NELP VII this/next month. Reliance has of course also reached a 10MMSCMD Gass supply agreement with ADAG for the 1600MW Power units likely to be operational soon and maintains leadership in petrochemicals
It has created good legwork in the BOP markets in Retail working with policy makers , though unhindered by corporate governance and premium branding. Reliance Retail has created good real estate in Bangalore for example though with multi brand retail on the verge of exploding with new FDI regulation and with political pressure getting the better of them in UP, they have suffere large reverses esp in procuring fruits and vegetables.
Reliance Industries also has a couple of great ideas in Finance and could revive the co branded cards with Citi or other banks now that there is no Non compete agreements. Today's announcements on becoming franchisees for MTNL 3G services is a fine example of currency and brand investments finally getting an entry into the Reliance ethos.
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