Entertainment from the ADAG Group | Advantage zyaada
Friday, July 30, 2010
Reliance ADAG further cemented its intentions in another round of grandiose plans, backing out f the deal with INOX and announcing its theme park effort with Universal and Disney land. The park comes with a likely tab of INR 7000 crs and features Hollywood hits on NBC as a theme, including the Harry Potter and Spider Man series. The park will not feature any Disneyland attractions. This will be part of Reliance Media World
Universal executives travelled to Mumbai to meet Mr Ambani’s Reliance Big Entertainment and are close to signing an agreement to build a $1.5bn resort based on the films produced by the Hollywood studio arm of NBC, according to people familiar with the negotiations.
The Indian park would be similar to the ones Universal has in Florida and Singapore, but with an Indian “masala” twist, to attract India’s fast-growing young, energetic and consumer-oriented middle classes.
“Harry Potter, Jurassic Park and Spider-Man will blend with classic Indian movie [blockbusters],” said a person close to the Indian group. “It will be something never seen in India.”
Reliance has received preliminary government approval to go ahead with Universal to create what is expected to be a 500-acre entertainment resort, which could host about 50,000 visitors a day, said a senior official.
Similar Parks in Bangalore and Delhi however currently do 50000 visitors a month with revenues of up to INR 500-1500 per head.
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